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Lady Gaga Announces Haus Laboratories Beauty Line

11 July 2019

After months of rumours and teasers, Lady Gaga has finally officially announced her beauty brand: Haus Laboratories. But that's too bad.

The "A Star is Born" actress announced Tuesday she's releasing a new beauty line, Haus Laboratories, that will be sold exclusively on Amazon.

"Colour is completely transformative - it's powerful, it's attractive, and it's how I found my voice with makeup", Gaga told Business of Fashion.

In terms of the products themselves, we know that there will definitely be lip glosses going for US$16 a pop, plus lip colours and all-over colours in six shades. Kits containing all three products will be priced at $49. Pre-orders begin July 15.

Although Amazon has not necessarily known as a luxury beauty destination, or exclusively carried a brand fronted by a celeb of her stature, Gaga found the retailer to be the best match for Haus Laboratories. She still wants to introduce you to hers. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was.

In recent years, new beauty lines have chosen to bypass traditional bricks and mortar stores by launching online, including Kylie Cosmetics, the range owned and run by Kylie Jenner that has helped make her a billionaire.

Gaga opened up on Instagram about how she struggled to embrace her inner and outer beauty when she was young.

She further shared that makeup has endowed her with the confidence she always wanted and has empowered her in multiple ways.

Is there anything Lady Gaga can't do?

Over the past decade, Lady Gaga has been seen treating her style as an extension of art itself, never shying from pushing the envelope.

She added: "The answer is no". No deal. No message of self-acceptance, no deal. "This [deal with Amazon] was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty, '" she told Business of Fashion.

Lady Gaga Announces Haus Laboratories Beauty Line