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Final Volkswagen 'Beetle' model rolls off Mexican production line

11 July 2019

All second- and third-generation Beetles have been built by Volkswagen de Mexico, Puebla, and have been sold in 91 markets worldwide.

In September 2018, VW confirmed the then-impending death of the Beetle, saying there were "no immediate plans" to replace the model after production ended in July 2019.

After its celebration, the final Beetle will be displayed at Volkswagen's museum in the city of Puebla, Mexico.

Its legacy harkens back to the 1930s, when Ferdinand Porsche, the prolific engineer behind the famed luxury vehicle brand, made a decision to design a "People's Car" - or "Volkswagen" in German. By 1955, the millionth Beetle - officially called the Type 1 - had rolled off the assembly line in what was now the town of Wolfsburg.

With its funky design and affordable price, the vehicle became a success story over subsequent decades and was one of the top-selling models of all time as well as the best-selling import in the United States in the 1960s, according to auto publications. Unconventional, sometimes humorous advertising from agency Doyle Dane Bernbach urged vehicle buyers to "Think small".

This will mark the first time since Beetle production was restarted in 1945 at the end of World War 2 that the nameplate won't be in the company's portfolio, and there are no plans to resurrect it in the foreseeable future. Production went on in Mexico from 1967 until 2003 - longer than the vehicle had been made in Germany. In 1989 Volkswagen reintroduced a new version of the Beetle, selling more than 1.2 million of them between 1998 and 2010.

Its the end of an era for Volkswagen Beetle fans.

Serenaded by a mariachi band and surrounded by proud factory workers, the final units of the retro, rounded compact were celebrated at a VW plant in Mexico's central Puebla state more than 80 years after the model was introduced in Germany. The company will celebrate the Beetle's discontinuation with a ceremony at the factory.

The final auto, which was produced in Volkswagen de Mexico's Puebla plant, will live on in the vehicle manufacture's museum in Puebla.

Final Volkswagen 'Beetle' model rolls off Mexican production line