Apple's upcoming subscriptions bonanza, said to be announced March 25, is expected to include an all-in-one subscription for video content from different sources including its own original productions. We prefer to let our customers watch our content on our service.
Netflix CEO Reed Hastings has confirmed that it won't be selling subscriptions of its services on the Apple streaming video platform. "We have chosen not to integrate with their service", Hastings told Reuters and other news agencies. And all of this can be done within the Apple TV app.
"With more than 300 over the top video options in the U.S., coupled with multiple subscriptions and payments to track and justify, consumers may be entering a time of 'subscription fatigue, '" said Kevin Westcott, vice chairman and United States telecom and media and entertainment leader at Deloitte LLP. Both abandoned the plans when they realised that TV was not the same as IT and it was an evil business that they knew nothing about.
As previously reported, Netflix recently stopped permitting Apple users to subscribe via its App Store, thereby retaining the former 30% commission. He added, "You do your best job when you have great competitors". The company declined to comment on Hastings's comments.
"These are awesome, large, well-funded companies with very significant efforts", Hastings said.
Netflix has previously shunned integration with Apple's television application on iPhones, iPads and Apple TV boxes, which aggregates video content from several providers.
Meanwhile, in the United Kingdom, traditional broadcasters are stepping up their effort, with BBC and ITV announcing plans to collaborate on a joint subscription-based streaming service called BritBox, featuring new commissions, recent shows and old British favourites.
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