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YouTube to launch music streaming app in India

15 March 2019

India consumes a tremendous amount of music on YouTube already. The iOS app charges Rs 129 per month per user.

An ad-free YouTube experience is something that I have been eyeing for years. Yet, it has enough power to hasten the arrival of another global big music streaming app - YouTube Music, which is a standalone service. While the Indian launch is understandably the focus of attention, also note that YouTube Music expanded into a host of other countries, including South Africa - nearly as crowded as India when it comes to global music-streaming services competing with local players - and a number of countries in south and central America.

While YouTube Music Premium will set you back INR 99 each month, there's a much better deal if you read the fine print.

The internet giant will also look to move the paid subscribers of Google Play Music to YouTube Music, although it didn't disclose any specific timeline for this shift.

"We are introducing YouTube Music, our made-for-music app with the magic of YouTube: making the world of music easier to explore and more personalized than ever to users in India", Google wrote in its official blog. Samsung Galaxy S10 users can avail four months of free, ad-free access to YouTube Premium. India's love for music comes as no surprise for the company, which has seen T-Series, a music label and movie production house from the country, nearly overtake PewDiePie, the biggest YouTuber in terms of subscribers. There will be a music home screen that dynamically changes based on your interests and what's trending.

Genre, mood, activity, or language, you name it, the playlists have it all, be it "Bollywood Hotlist" "Featuring Drake", "Kollywood Hotlist" or "Tollywood Hotlist" etc. All one need's to do is use prompts like, "That rap song with flute", or lyrics (even if they're wrong) like "Starbucks lovers". YouTube Premium lets you stream out premium videos from popular artists and music composers for free. It also entitles download option for the consumers.

Users can download songs or just like them to create a list of liked songs or albums. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to. Moreover, they are also offering YouTube Premium for ₹129 a month which will feature the ability to play videos in the background while running other apps, offer offline downloads, access to YouTube Originals, besides the inclusion of YouTube Music Premium.

"What we have done with this streaming service is bring the power of YouTube with it".

For a limited time, music fans can get three months of YouTube Music Premium free here - you'll pay R59.99 per month after, or R89.99 per month for a Family Plan. If you don't want to see the annoying ads, then you can avail the premium edition of the service at an affordable price tag.

YouTube to launch music streaming app in India