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Twitter Comeback Continues As It Reveals 'Daily User' Numbers For First Time

10 February 2019

The San Francisco company disclosed its daily user base count for the first time, putting the figure at 126 million, up nine per cent from a year earlier. That's down slightly from 330 million at the end of 2017.

The United States social media company Twitter reported a record quarterly revenue and its first full year of profitability Thursday, signs the company's efforts to promote healthy discourse on the platform appear to be paying off, according to a report from the Dow Jones Newswires made available to EFE. The company's results topped expectations, but its stock fell 10% on the news. And the switch to a monetisable daily user count enables Twitter to put a more positive spin on how it's doing, but even there, Twitter is giving off the impression that it's trying to paint a rosier picture than reality-at least when it comes to the competition. Investors will keep a close watch on the company's MAU growth.

Despite being much smaller than other social media platforms, Twitter continues to maintain daily user growth with a 9% increase in daily active users compared to the same time past year.

Twitter has said it identified much less manipulation on its service during the 2018 US midterm elections from bad-faith actors located overseas than two years earlier during the presidential campaign. That's about 48% larger than Twitter's.And then there's Facebook. Facebook's properties - including Facebook, Facebook Messenger, Instagram, and WhatsApp - totaled 1.52 billion daily active users in the previous quarter. Monetizable DAU are Twitter users who log in and access Twitter on any given day through twitter.com or our Twitter applications that are able to show ads.

Twitter has been ramping up efforts to reduce abuse on its platform and root out fake accounts and election malfeasance, issues that have crimped user growth in a competitive digital-advertising market. Twitter said that monthly average users would likely continue to drop as it carries on removing spam and suspicious accounts from the platform.

"We want to align our external stakeholders around one metric that reflects our goal of delivering value to people on Twitter every day and monetising that usage".

Starting in the current quarter, Twitter said it would stop disclosing the number of monthly active users, a statistic internet companies have routinely reported over the past decade.

"MDAU will be the metric we use to show the size of our audience and engagement going forward", officials said in the letter.

"Companies like Twitter are valued based on growth, and with the lack of expected growth investors just don't see it as attractive as, let's say, a Facebook - which is continually growing", said Patrick Moorhead, principal analyst at Moor Insights & Strategy. In the fourth quarter, it had 321 monthly active users. That is up from $91 million, or 12 cents per share, a year earlier.

Twitter Comeback Continues As It Reveals 'Daily User' Numbers For First Time