Monday, 22 July 2019
Latest news
Main » Bad news for anyone who uses ad-blockers on Spotify

Bad news for anyone who uses ad-blockers on Spotify

10 February 2019

Spotify's new Terms of Service policy have been updated this week with a new rule that forbids ad blockers or any other method of blocking advertisements. "Spotify learns from each engagement, fueling a more personalized ad experience". Ensure that Spotify receives all the money it should (no ad blockers), and prevent Spotify from paying out money that it shouldn't (no fake streams). If you try to block ads with a free account anyway, you may risk losing it.

This is all supposed to end on March 1 when Spotify's new Terms of Service come into effect, as the company notes that "circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements" is forbidden. In August 2018, it was reported that the company has various detection methods in place monitoring consumption on the service. The biggest problem for many of these users is the adverts, which many (approximately 2 million) block with third party apps - effectively pirating the music. Spotify began to control by disabling such accounts when it detects any abnormal activity. Users who kept on using ad blockers were promptly shown out the door, their accounts effectively terminated. That means 1,235,000 users are using ad blockers forcing Spotify to pay for songs they streamed even though they didn't get paid for them. Spotify's latest earnings reveal that the company turned a profit - the first time in its entire 13-year history.

Spotify is looking to expand as well with its recent acquisitions of Anchor and Gimlet Media as part of its effort to build its own podcasting network.

Bad news for anyone who uses ad-blockers on Spotify