Emraan Hashmi's social-drama, Why Cheat India opened on 18 January amid lukewarm reviews and recorded a collection of Rs 1.71 crore on the first day. Owing to which the rights of the film URI: "The Surgical Strike has been sold at a higher price".
"Uri: The Surgical Strike is a force to reckon with at the box office", tweeted trade analyst Taran Adarsh. Should cross ₹ cr mark today [Day 10]... The movie has created havoc at the box-office on Sunday and set such a high number that is almost impossible for any film to repeat in the second weekend considering a high first weekend of the film. Friday 7.66 cr, Sat 13.24 cr, Sun 17.06 cr. The critics and audience have been impressed by the performance of Vicky Kaushal in the film. Trade analyst, Taran Adarsh in one of his tweet has mentioned that the film is the first choice among moviegoers and is giving tough competition to the collections of Ranveer Singh's Simmba, Emraan Hashmi's Why Cheat India, Anupam Kher's The Accidental Prime Minister, which are now running in theatres along with Vicky Kaushal's Uri. "Content is king and the audiences are king makers!"
Talking about the movie, Uri is based on the true events specifically on the 2016 surgical strikes carried out by the Indian Army in Pakistan.
Earlier, talking about having Vicky in the lead role in Uri, director Aditya told IANS, "Casting Vicky Kaushal as a solo hero was a risk in itself". But since yesterday, the kind of reaction we have received is really overwhelming. "The facilities and the freedom provided by our producer Ronnie Screwvala was beyond anything I could've imagined".
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