The automaker on Thursday said it will cut thousands of jobs, exit unprofitable markets and discontinue loss-making vehicle lines as part of a European reorganization, according to Reuters.
Ford, which employs about 53,000 people in Europe across 15 plants, is said to be reviewing each of its European business in a bid to become more efficient in one of the world's most competitive markets. Like many other carmakers, Ford has warned it won't meet its forecasts for 2018, and Chief Executive Officer Jim Hackett jettisoned a goal to reach an 8 percent profit margin by 2020.
If it does so, Ford would follow the example of GM, which left Europe in 2017 after years of losses by selling Opel-Vauxhall to Peugeot.
If plans go ahead, the 990 jobs to be lost at Bridgend - nearly half of the site's workforce - will go in two phases by 2021, as part of 1,150 losses across the UK.
The company will stop production at a plant in Bordeaux, France, which makes automatic transmissions.
Ford is now in talks with Volkswagen Group over a potential alliance, which could boost its strategic cost-cutting and boost its efforts to deliver an alternatively-fulled vehicle (AFV) drivetrain for each of its auto models.
Ford is expected to cut thousands of jobs across Europe, including the United Kingdom, as part of a major shake-up of its operations. Ford of Europe, based in Cologne, Germany, has 53,000 people working for it directly and 68,000 when joint ventures such as those in Russian Federation and Turkey are included.
Near term, Ford is accelerating key fitness actions and reducing structural costs.
Like many of its rivals, Ford has been caught out by a fall in the sale of diesel cars after VW's emission cheating scandal.
Ford confirmed it will get out of the family vans or MPV segment.
Ford of Europe will slash its workforce to improve its short-term profitability after losing US$199 million ($277 million) during the first three quarters of 2018.
The carmaker continues talks about a far-reaching alliance with Volkswagen in a deal that could increase Ford's manufacturing scale in commercial vehicles, Armstrong said.
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