However, UK firm Synamedia is determined to mitigate password sharing with a new service dubbed "Credentials Sharing Insight" that harnesses the power of artificial intelligence (AI) to detect behaviour associated with such an action.
United Kingdom -based software maker Synamedia, which looks for potentially fraudulent activity, unveiled a new service at 2019 CES (Consumer Electronics Show) that uses machine learning to spot shared passwords.
But you have to pay a certain price to watch these web series, create an account and get a password.
Netflix is one of the world's most popular video streaming services and offers an array of TV shows, films and more for customers.
According to one survey, almost 26 percent of millennials use a password from someone else's account to binge-watch shows on an online streaming service.
Meanwhile Parks Associates predicts that by 2021, $9.9billion of pay-tv revenues and $1.2billion of streaming revenues will be lost to password sharing.
'Our new solution gives operators the ability to take action.
It is unclear how or if Netflix would use the service.
While Synamedia says it will help providers shut down large-scale, for-profit account sharing run by fraudsters, regular users will also be targeted for "upselling".
"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", says Jean Marc Racine, CPO and GM EMEA of Synamedia. The data includes a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device.
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