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Google Chrome Native Ad Blocking to Become Available Worldwide on July 9

10 January 2019

The in-house Google Chrome ad-blocker, which was initially launched for United States, Canada, and Europe previous year, is ready to roll out worldwide on July 9th, Google said in a blog post.

Today, the Coalition for Better Ads announced that they are expanding their Better Ads Standard worldwide on July 9th. In a blog post, Google revealed that the aforesaid guidelines identify 12 types of objectionable advertising strategies which publishers and advertisers should avoid, or else, the ads will be blocked.

Google's Chrome browser this summer will start blocking those annoying ads around the globe. These include pop-up ads, presidential ads, large sticky ads, Auto-play video ads and many more.

The initial update only affected sites in North America and Europe. A full list of the least liked and abusive ads under the Better Ads Standards can be seen below. If a website is found to be repeatedly displaying any of the ad types that are blocked by the filter, Google will stop display all ads on its pages. As Chrome follows the same standards, Google has made a decision to expand their coverage on the same date to stay aligned with the Coalition.

Chrome has had some success with the Better Ads Standards program. Now, the Coalition is expanding - and Google is following suit by expanding the on-by-default blocker to all worldwide users later this year. Google will first warn the concerned parties if an ad is detrimental to users' web experience, and if they fail to take necessary action, Chrome will block them on the website. "Further, out of millions of sites we've reviewed to date, less than 1% have had their ads filtered". According to Google, two thirds of publishers whose sites were labelled as non-compliant in the past are now in good standing and less than one per cent of all of the sites it has reviewed have had their ads filtered. As of July 9, the same ad blocking practices will affect sites in all countries.

Google Chrome Native Ad Blocking to Become Available Worldwide on July 9