The aim of the LG Signature OLED TV R is to provide customers with an advanced digital entertainment device that takes up minimal space.
The rollable TV called Signature Oled TV R was unveiled previous year as a concept and looks like a huge sound bar that has the TV rolled out on its top. The LG Signature OLED TV R combines a speaker-filled stand with a flexible organic light-emitting diode (OLED) screen that literally rolls up when not in use.
Moving down to 4K UHD, the company is debuting something called Crystal Motion OLED in a 65 inch display, which is said to have the world's fastest MPRT (Motion Picture Response Time) of 3.5 milliseconds.
Coming to Line View, the Smart TV is partially unrolled, and users can manage specifics tasks that do not require a TV screen. In this mode which is dubbed the Line Mode, instead of the display completely retracting into the base, it drops down three-fourths the way so it can be used for on-screen music controls with the option to control your smart home gadgets.
LG said the Signature TV is powered by its second-generation Alpha 9 processor and deep learning algorithm. Even in Zero View, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system.
This comes a year after LG added Google Assistant to its flagship TVs, which remains available on 2019 models.
Perhaps the bigger news is its 2019 LG TVs' built-in support for AirPlay 2. LG pitches this as ideal for action movies and sports, although it should also be ideal for gaming where the slightest bit of unintended blur can spoil the experience.
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