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This is what you Googled the most in 2018

12 December 2018

The search-engine giant announced the results of its 2018 Year in Search on Wednesday to reveal the year's major moments and top trends based on what South Africans were searching for.

In the United Kingdom, the most popular overall search was, perhaps quite unsurprisingly, the World Cup, the 21st round of which took place this summer. The top news topics searched for across the globe were World Cup, Hurricane Florence, Mega Millions Result, Royal Wedding, and Election Results.

As 2018 winds down, Google Ireland has released its most searched terms for the year.

Under the "near me" category, people searched the most for "mobile stores near me".

More unusually, also on the list is GDPR, the new European data protection legislation introduced in May. In the US, Demi Lovato, who suffered a drug overdose in July, was the most-searched person; Tristan Thompson was the top-searched athlete amidst a cheating scandal; and the sitcom Roseanne, which ABC cancelled in May following a racist tweet from star Roseanne Barr, was the top-searched TV show.

On the music front, Neha Kakkar's Dilbar Dilbar, Arijit Singh's Tera Fitoor dominated other tracks being searched on Google, whereas the lone non-regional track was Latin hit Despacito continued to feature in the top list this year. This why their Year in Search provides an invaluable perspective into global trends, changing social attitudes, but also silly online fads and our continuing fascination with celebrities. The most-searched movie in the United States was Black Panther, followed by Incredibles 2, Deadpool 2, and Avengers: Infinity War.

Meanwhile, scandals also made for heavy search volumes.

This is what you Googled the most in 2018