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Epic Games Store: direct Steam competition

05 December 2018

Epic founder Tim Sweeney on Tuesday announced the Epic Games Store, a digital storefront that'll compete with the likes of Steam, Origin and similar platforms. An 88% cut for the developers would be any developer's dream.

In another grassroots-building move, developers will be able to allow referral purchases of their games through the Epic Store. However, you won't be excluded if you use Unreal 4. The math is quite simple: "we pay around 2.5 per cent to 3.5 per cent for payment processing for major payment methods, less than 1.5 per cent for CDN costs (assuming all games are updated as often as Fortnite), and between 1 and 2 per cent for variable operating and customer support costs". Epic will take a flat 12 percent cut, compared to the "traditional" 30 percent cashed in by both Google and Apple from Android and iOS App Store earnings.

FortniteIntel has a great breakdown of this new mode and all its many possibilities, so go give that a read if you want to know more for the time being. Now that his company is using that dissatisfaction to make a haven for Steam escapees, it looks slightly more principled in retrospect. "We've recently worked with GOG on making classic Epic Games titles available and we're planning to bring more of them to the store in their original glory". It also made it easier for game makers to reach a global audience much more quickly.

I suppose it was only a matter of time before developers got fed up with the 30% cut all of the prominent digital marketplaces take.

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Epic frequently licenses out its Unreal Engine to other studios where it's used to make games such as Soul Calibur VI, Mutant Year Zero and Evasion.

YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery.

Given the strength of Fortnite, the world's biggest game right now, the vast majority of PC, Mac, and Android gamers will likely already have the store installed on their respective devices. Over the course of 2019, it'll be opened up to additional games and platforms, we're told. This in itself has created an opening for Epic's launcher, which poses a real threat to the PC monopoly while maintaining a stance against exploitative fees.

Interestingly enough, this news comes just days after Valve announced they were reducing the cut it takes from some games.

Epic Games Store: direct Steam competition