YouTube announced on September 18 that YouTube Gaming will now be enveloped under the main site, as well as scrapping the YouTube Gaming app, which they admit didn't work as well as planned.
Speaking with Polygon, YouTube Gaming head Ryan Wyatt explained that the standalone app made it hard for creators to grab the attention of new people since many of those potential viewers were browsing for content on YouTube proper rather than the YouTube Gaming app. The landing page shows you recommended streams and videos, along with the most-streamed live games. "With tens of thousands of different game pages, you'll be able to find content no matter how big or small the game is", wrote Chen.
In an effort to help those who are new to content creation, YouTube is also creating a dedicated On the Rise section.
Before the days of Twitch, or even Justin.tv, YouTube was the one place we all went for gaming content. If I were to be really picky when it comes to the design, I'd say it's less Twitch-lite and more YouTube, but it's otherwise not that noticeable of a difference. Instead, the feature set from YouTube Gaming will now be accessible through a new portal within the main YouTube website.
Gaming content is popular on YouTube.
Google will cater the suggested videos to you based on what it thinks you want to see, just like with regular YouTube videos, so the more you watch the better its suggestions will become.
"We're always working to make the gaming experience on YouTube better", said the company in a statement provided to VG247. In the United States, you'll also get recommendations of "On The Rise" gaming creators (a new one every week, to be exact), with the feature set to roll out to "more countries in the future".
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