The page kicks off with a "curated collection" of more than 1 million products made by 20,000 small and medium-sized across the U.S. The site features a rotating "Storefront of the Week" profile and 25 product collections in areas like back to school, Halloween, travel, electronics and more. With more than a million small and medium-sized businesses in the US selling on Amazon, the ad gives customers a glimpse into a real business on Amazon and how Amazon is actually a 'Big collection of Small'. Dubbed Amazon Storefronts, the new service allows customers to purchase products exclusively from the almost 20,000 small and medium-sized businesses across the United States selling on Amazon. "Amazon first invited businesses to sell on Amazon almost two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers".
Storefront of the Week: Each week the store will highlight a featured US business through a fun video to help introduce the many faces and types of businesses that customers are shopping from on Amazon Storefronts.
"Since we started selling on Amazon in October 2016, our sales have almost doubled".
The new initiative is another way for Amazon to show it's helping small businesses, even as its facing growing complaints that it's forcing more mom-and-pop retailers to close and mistreating its workers. A report from the Institute for Local Self-Reliance argued in 2016 that Amazon's expansion should be viewed as encroachment - it's left many businesses no choice but to join the platform as a third-party seller. It will also feature the small businesses in a marketing campaign.
To promote the new site, Amazon will air its first-ever national TV commercial featuring real Amazon vendors, part of a nationwide advertising campaign. The Little Flower Shop Soap Co.is also the first Storefront of the Week to be featured in the new section. Storefronts will highlight different merchants in the mix with videos that profile the owners, and highlight a selection of items that they sell via Amazon.
Little Flower Soap Co, a soap and candle maker in MI, is the subject for Amazon's new nationwide commercial.
In case you weren't aware, Amazon has put a ton of pressure on brick-and-mortar businesses by undercutting them on price, sometimes with its own Amazon-branded products. This is a small portion of the total SMBs selling on Amazon's platform - 300,000 small and medium-sized businesses started selling on the platform in 2017 alone, according to Amazon's impact report.
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