Under Wednesday's announcement, the five largest e-cigarette manufacturers will have 60 days to produce plans to reverse underage use of their products.
"We see clear signs that youth use of electronic cigarettes has reached an epidemic proportion", Gottlieb said.
"Even though a 2017 BPS Youth Risk Behavior Survey shows the overall percentage of district students who reported using electronic cigarettes declined by 9 percent, we are always concerned about students engaging in risky behaviors", BPS said in an April letter to the community. "E-cigs have become an nearly ubiquitous - and unsafe - trend among teens", added Gottlieb.
"We can not allow a whole new generation to become addicted to nicotine", he said.
The five brands account for 97 per cent of e-cigarette sales in the United States.
"If young adults go online and buy 100 units of a product to sell to teens, that activity ought to be easy for a product manufacturer to identify", said Gottlieb.
FDA Commissioner Scott Gottlieb has said that e-cigarettes, while still harmful, may be effective for adults who want to give up cigarette smoking, which kills nearly half a million Americans each year. Failing to do so, or making unsatisfactory efforts, "could mean requiring these brands to remove some or all of their flavored products that may be contributing to the rise in youth use from the market until they receive premarket authorization and otherwise meet all of their obligations under the law", the FDA statement says.
The US Food and Drug Administration (FDA) is considering a ban on flavored e-cigarettes in response to what it warned is an "epidemic" of young people using the devices and getting hooked on nicotine, it was announced on Wednesday. "It's aimed at retail and online sales of e-cigarettes to minors".
Then previous year, a few months after being sworn in as commissioner, Gottlieb announced a new comprehensive tobacco framework.
"We need to go further", said Michael Bloomberg, the billionaire philanthropist who has worked for years to reduce tobacco use.
"We as a company focus on mature marketing and we are not in the business to sell to kids".
"This could result in a bullet through the head of Juul, the driver of youth initiation", said Nico von Stackelberg, an analyst with Liberum in London, told the news agency. "Hindsight, and the data that's now available to us, fully reveal these trends".
U.S. Senate Democratic Whip Dick Durbin and Republican Sen.
Jefferies is also bullish on how the FDA's actions will affect major tobacco players.
"They come out with cherry flavored vodka and birthday cake flavored vodka".
The FDA said it has sent more than 1,100 warning letters to stores for the illegal sale of e-cigarettes to under-age vapers and issued fines to another 131 shops.
Shortly after the launch, the FDA cracked down on e-liquids marketed to resemble kid-friendly foods like juice boxes, candy and cookies.
As of September 1, the FDA said it has conducted 978,290 retail inspections, issued 77,180 warning letters to retailers for violating the law, and initiated 18,560 civil money penalty cases in its checks of retail establishments selling tobacco products. "While we remain committed to advancing policies that promote the potential of e-cigarettes to help adult smokers move away from combustible cigarettes, that work can't come at the expense of kids", Gottlieb explained.
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