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Apple Launches 3 New iPhone Models with Improved Cameras, Bigger Screens

13 September 2018

The premium iPhone XS is made with stainless surgical grade steel with a new glass formulation and has edge-to-edge screen, Apple said in a statement. All three names showed up in code on Apple's website seen by The Verge and All Things How.

Here are five of the biggest announcements from Apple's annual iPhone event, held at the Steve Jobs Theater in Cupertino, Calif.

The device was announced at the end of Apple's press event, which was dominated by the company's unveiling of its new flagship Xs models, which have little noticeable difference from last year's iPhone X.

"With the new iPhone X line-up and its pricing repositioning, Apple demonstrates once again it excels at extending the lifecycle of its product portfolio through incremental innovation, impressive technical specifications boosting the performance of its devices and smart marketing", said Forrester analyst Thomas Husson.

Anyone interested in an iPhone Xs or Xs Max will be able to pre-order theirs from 5:01pm AEST on September 14 for shipping on September 21. Both the iPhone XS and XS Max are the first iPhones to come with Dual-SIM and e-SIM support.

Apple is notorious for running a tight ship with few product leaks, though there are a handful of notable examples where that hasn't been the case.

iOS: Apple unveiled some killer new features in its WWDC 2018 keynote presentation earlier this month.

While the big reveal was Apple's largest phone yet, the 6.5 inch iPhone Xs Max, I was more impressed by the silicon that drives it.

Still, not a concern for 99.9 percent of people buying this device as you still get a full feature set and a great camera that is the same as the Xs, but with just one lens instead of a dual setup. The phone itself is smaller than an iPhone 8, but it actually has a larger display.

The rear sports a 12-megapixel wide-angle camera with improved two-tone flash. However there are new Android phones with similar or better specifications that sell for considerably less than the 2017 iPhone 8, and Android has a higher market share in Australia than iPhone. There's no home button on any of them - love it or hate it, Apple is putting the fingerprint reader permanently out to pasture.

The aluminium iPhone Xr will launch one week later on Friday, October 26, 2018.

The new watch, with a price tag that starts at $399 in the U.S. and €499 ($580) in Germany, is a more comprehensive health device. Well, the pricing starts a lot lower than for the iPhone XS, but the differences between European and USA pricing are still very much there.

Apple Launches 3 New iPhone Models with Improved Cameras, Bigger Screens