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Unveiling of provincial buck a beer scheme expected today

08 August 2018

How do you brew, bottle and sell beer for $1 that will attract consumers, taste reasonably decent and, at the end of the day, turn a profit?

"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said, calling the move a "win-win".

Buck-a-beer is here.

It's official. "Buck-a-Beer" is coming back to Ontario in time for the Labour Day long weekend.

But University of Toronto professor David Soberman told Global News that's "absolutely not going to happen", because breweries have the option of completely staying out of the so-called "buck-a-beer challenge".

"We were elected on a promise to reduce red tape and put the people first", said Ford while making the announcement at Barley Days Brewery today.

In order to encourage producers to lower their prices, Ford said his government would launch the buck-a-beer challenge, which would offer promotional programs, in-store displays and advertising to those who sell their beer at the minimum price.

The Progressive Conservative plan will lower the minimum price of a bottle or can of beer to $1 from $1.25 starting August 27 - a few days before the Labour Day weekend.

"I certainly don't want to have the same prices on my product as we did eight or nine years ago because the cost to produce that product has gone up significantly", said Paul Meek, owner of Kichesippi Beer Co.

The conservatives campaigned that bringing back buck a beer would allow more competition in the beer market "without affecting the province's revenues" from beer and wine taxes - approximately $589 million in 2016-17 as stated in government documents.

Ontario previously had buck-a-bottle beer. the then Liberal Government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate.

The current minimum price will drop from $1.25 to $1, according to the Premier.

The price of beer cans has jumped in recent months because of the escalating trade war with the United States which has slapped a 10-per-cent tariff on aluminium.

"It's basically a discriminatory promotion, in that it's only going to be leveraged by brands that are sufficiently close to that price-point".

"There are no financial incentives - the tax portion of the beer is not being reduced". "I don't know if we could actually sell canned water for $1 so we definitely couldn't sell premium craft beer".

People's Pint wrote that they also won't be participating.

McIsaac said only bigger breweries will be able to sell beer for $1 and craft beer drinkers aren't likely to switch over, just because it's cheaper.

Unveiling of provincial buck a beer scheme expected today