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MGM Resorts signs sports betting agreement with National Basketball Association

04 August 2018

The NBA and MGM Resorts International have entered a multi-year partnership to make MGM the official gaming partner of the NBA and WNBA, making the NBA the first major US league to have such an agreement.

GVC Holdings (GVC)- a UK-based brand and owner of Sportingbet, bwin, Foxy Bingo, partypoker, Ladbrokes and Coral - and USA resort king MGM Resorts (MGM)- owner of the famous Las Vegas resorts and Casinos - have announced a $200 million partnership in the world of sports betting.

The NBA has become the first major USA sports league to partner with a sportsbook operator as legal wagering begins to expand into new states.

The NBA and MGM Resorts will also unite to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing and integrations across NBA platforms, including a special digital content series.

"Integrating the NBA's assets and having official National Basketball Association data showcased across the MGM Resorts platforms will provide us with a distinct advantage and instil more confidence in knowing that our data is directly from the National Basketball Association".

The NBA had originally stated they wanted an "integrity fee", which basically amounted to a cut of the casino's winnings. The NBA has long argued for payments to compensate the leagues for their data and to ensure the integrity of sports contests. At present, Nevada and New Jersey are the only states where placing a digital bet on the outcome of a sporting event may be done on the up and up.

The company landed a deal with Boyd Gaming on Monday in an effort to roll out online gambling and sports betting nationwide. Between the companies' casinos, that could put MGM into 15 states for sports betting, should all of them eventually legalize wagering. MGM Resorts has been title partner of the NBA Summer League in Las Vegas for the past two years.

This has already been a major week for MGM on sports betting, as it's the third deal it announced in the space of two days.

What the deal doesn't do, however, is prevent people from betting on games anywhere but MGM properties.

According to Silver and MGM officials, the casino company is buying data.

"Most of the action outside the United States has moved to what's called in play", NBA Commissioner Adam Silver said on CNBC.

It appears MGM Resorts International and its Borgata Hotel Casino & Spa is poised to launch New Jersey's first online and mobile sportsbook.

The joint venture with the United Kingdom-based owner of Ladbrokes, GVC Holdings, will lead to the creation of a sports betting and online gambling platform in the USA with a mobile app and website featuring odds and highlights.

MGM Resorts signs sports betting agreement with National Basketball Association