This will be managed through the WhatsApp Business API that has been launched today. The Facebook-owned app also claimed that this new feature was engineered to run smoothly even when the network conditions aren't favourable to the users.
WhatsApp is launching new pay-to-use tools for businesses to communicate with their customers.
WhatsApp, which has around 1.5 billion users, says large businesses will be charged for sending non-promotional content, such as shipping confirmations, appointment reminders or event tickets.
Though businesses can use some of the tools for free, WhatsApp will charge companies to send certain types of messages. WhatsApp has not yet announced how much it will be charging in India, but it appears that the charges would not be more than Rs 5-6 per such message. The coming of WhatsApp Business, however, will change things for the IM company as finally, the company will start generating revenue, thus paying off Facebook for its $19 billion buy-out which happened in 2014.
"With this approach, you will continue to have full control over the messages you receive".
Businesses will also be able to provide click-to-chat buttons on their website or Facebook page so that customers can easily begin a conversation with them on WhatsApp. Answering someone within 24 hours costs nothing, but replying any later will incur a charge. "To do so, we will work directly with a few hundred businesses and a select number of companies that specialize in managing customer communications".
Unlike Facebook and Instagram, WhatsApp does not have any business model to make money until now.
Once you are registered at the API, you become eligible for a money-saving trick on WhatsApp Business. Its single programmable smart messaging API will allow these enterprises to build a brand on WhatsApp Business and "orchestrate rich conversational messaging experiences" for customers.
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