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InfoScout Survey Reveals Early Insights on 2018 Amazon Prime Day Shoppers

22 July 2018

That's the biggest shopping event in Amazon history, besting Cyber Monday and Black Friday.

"You have to be cognizant of what you do before you order something", another online shopper said. Amazon India said it saw a surge in Prime subscriptions from several days before the sale, stating that more new Prime members joined the programme in the one week leading up to Prime Day than any week since the launch of Prime in India. Various industry experts have forecast almost $3.5 billion in GMV for Amazon through Prime Day 2018, which presents a strong investing case considering the strong fundamentals. Members streamed music in 18 Indian and worldwide languages on Prime Music in the week leading up to Prime Day.

When Amazon started to have technical glitches during Prime Day, it raced to set up a lightweight landing page and cut off global traffic to keep up, according to documents obtained by CNBC.

"It is our belief Amazon's free and fast delivery proposition is core and essential for long term Prime membership, but it is the little bursts of excitement, whether from access to incredible deals or favourite photos and music, that inspire people to take action and actually sign up", Starcom director audience and measurement solutions, Nicole Conroy, said.

Prime Day deals are live and the experts at Deal Stripe are monitoring Amazon to find the best deals for Prime Day 2018.

Amazon accelerated the consumer electronics purchase cycle. "All told, revenue for the company rose 31% last year, and analysts expect another 34% growth this year thanks to the growth of its marketplaces, AWS, and Whole Foods stores", saidLeo Sun from Motley Fool.

Criteo said that the increase in online sales demonstrated the "positive influence" of the annual sale on United Kingdom shopping behaviour, which is now in its fourth year.

COCA-Cola Zero, Kleenex toilet rolls and Play-Doh playsets were among the best-selling items in Singapore during Prime Day, Amazon announced on Thursday.

"This has been a growing change in Amazon's business model because today, it's not enough for retailers to compete only online". It offers members exclusive shipping, shopping and entertainment benefits.

"If site performance stands in the way of a consumer's shopping experience, especially during a banner sales event, users won't quickly forget this".

InfoScout Survey Reveals Early Insights on 2018 Amazon Prime Day Shoppers