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IHOB was faking it - it’s back to pancakes for IHOP

10 July 2018

To honor its return to its real name - and celebrate 60 years in the pancake business - IHOP is giving away 60 cent short stacks on July 17.

IHOP announced its fake name change last month, stating it would begin branding itself as IHOb, for the International House of Burgers.

After some speculation and internet sleuthing, it was discovered that the "b" stood for burgers, and was a marketing ploy to advertise a new line of all-beef burgers the company was launching.

The restaurant known for its pancakes tweeted Monday the only reason they said they were changing their name on June 11 was to "promote our new burgers". IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data.

Looks like they can coexist under one house of burger-pancake roof from now on. Afterward, that figure increased to 30%, the highest score since late 2012. And IHOP never took pancakes off the menu.

"Just because we have pancakes doesn't mean we can't do anything but pancakes".

IHOB was faking it - it’s back to pancakes for IHOP