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Target removes 'Baby Daddy' Father's Day cards from shelves

14 June 2018

We sincerely apologize to anyone this particular card has offended.

Takeisha Saunders was so angry about a greeting card she found at Target last month that she posted a photo of it on her Facebook page.

Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has made a decision to act, reports Fox 5 DC.

Target is in the crosshair of a controversy over its "Baby Daddy" Father's Day cards.

One commenter pointed out that the inside of the card used the words "husband" and "father", and included a "Happy Father's Day" greeting.

One Facebook user posted the inside of the card, which Saunders said she hadn't previously read, and she agreed it had a "sweet" message.

'Ran it past the hubs and he would have been upset simply because of what the term generally means in our culture.

Customers on social media called out the retail giant for selling cards featuring the term, which UrbanDictionary.com defines as "a man who is the father of your child who did not marry". "It's not sweet or nice".

Target responded to customers' concerns in a Wednesday morning tweet, saying it never meant to offend shoppers.

"I understand Target did not make the cards", said Saunders.

'It's a term used to describe a deadbeat or absent parent. "By posting my comment, I hoped to shed some light on why I was upset about it. It's never our intent to offend any of our guests with the products we sell".

According to the Kansas City Star, the card is not exclusive to Target.

Target removes 'Baby Daddy' Father's Day cards from shelves