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IHOP reveals what "B" stands for in IHOb name change

11 June 2018

America's beloved pancake house announced its new name Monday, the International House of Burgers.

The restaurant chain announced Monday that the "b" in IHOb stands for burger.

In truth, IHOP isn't actually changing its name to IHOB; it's simply adding burgers to its menu, and is using the name-change gimmick to advertise the addition.

Other than the Twitter handle, IHOb didn't reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide.

Looks like Whataburger is starting beef.

Burgers was a popular one. "iHOB, meet New Coke".

In case you were wondering, I didn't get one of the new burgers.

The people were clamoring for it! A release from the company said the letter "p" in IHOP was flipped "for the time being". Though IHOP had burgers on its menu before, the just-launched refresh of the burger line is meant to make them taste better and have higher-quality ingredients.

"So we said that's great, we agree with that approach obviously and we subsequently hired them". IHOP even later tweeted out a poll asking followers to guess what the "b" stood for, with possible answers including biscuits, bacon, butternut squash, and barnacles.

Mushroom & Swiss: Sautéed mushrooms and onions, Swiss cheese and mayo. There's the Cowboy BBQ, featuring "crispy onion rings, hickory-smoked bacon" and a "tangy BBQ sauce".

IHOP reveals what