Now, these credits will natively appear on both music videos and user-uploaded content that features recorded songs. It also added a new trending chart that will "essentially preference new music and will be updated multiple times a day to provide a near-real-time view of what is truly the hottest, has the highest trajectory, on the platform", YouTube's head of label relations Stephen Bryan told Billboard.
YouTube is now live with their newest feature which credits songwriters, labels and publishers on premium music videos as well as fan-uploaded content. Spotify added a similar feature to their platform earlier this year, which eventually led to the creation of "Music in this Video' for YouTube". In the future, YouTube wants all creators to be credited completely and accurately, and it plans to do so by expanding its scope and quality of data with the help of its industry partners.
"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes". Here's to more inroads for privately owned music. It has been a longstanding issue that platforms like YouTube and Spotify have had to deal with. "It is why I have long called for all online music services to properly acknowledge their contribution by displaying writer credits", said Martin Bandier, chairman and CEO of Sony/ATV Music Publishing.
YouTube is, as previously reported, testing its long-awaited new music streaming platform, which is codenamed Remix and should have content in place from the three music majors, Universal Music, Sony Music and Warner Music, and various indies. More than 500 million videos that contain music are covered, whether it's a DJ set, a gaming film or a wedding dance.
United Kingdom label NCS (formerly NoCopyrightSounds) built its brand by offering royalty-free music for gamers and other creators to use, as long as they linked back to the original video of any track they used. The music is identified automatically by the technology behind YouTube's ContentID.
Luke Hood, director of NCS' parent company AEI Media, also provided an approving statement of the news. This makes YouTube the first-ever site to have credits listed under fan videos.
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