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YouTube launches new music streaming service May 22

17 May 2018

Like Google's messaging focus, YouTube's efforts to spin out successful streaming and music products has felt confusing and haphazard.

The new YouTube music subscription service - previously codenamed "Remix" - has been confirmed and will launch in five markets next Tuesday (May 22).

"The days of jumping back and forth between multiple music apps and YouTube are over", YouTube said.

The YouTube Music signup page has been opened up for interested parties with a Google or Gmail email address can add their details.

"Thousands of playlists built to help you discover new music".

Freed from those duties, YouTube Red will be transformed into YouTube Premium and offer what subscribers have always equated YouTube Red with: ad-free original content. YouTube will also be expanding its lineup of original content, like the recently released "Cobra Kai", and Premium users will get access to all of the new content. YouTube Premium will also feature content like "Step Up: High Water", and upcoming series like the sci-fi thriller "Impulse", as well as Liza Koshy's "Liza on Demand". As for its ad removal, YouTube premium removes all traces of them from any and all videos. Just like YouTube Red.

And what of Google Play Music?

The audio-visual platform is actually relaunch of the YouTube Music brand, as an app and desktop player which offer "streaming service made for music with the magic of YouTube".

In 2014, it debuted YouTube Music Key, a subscription service that never expanded beyond a small, invite-only crowd of testers. The free tier gives you as much as you can listen to with ads.

Next Tuesday, YouTube will try again, by launching its reinvented YouTube Music app in the US, South Korea, Mexico, Australia and New Zealand, followed by another 14 countries in the following weeks. If you are a YouTube Red member, your service will automatically receive access at your current price.

Google also comes with YouTube Premium, the replacement for YouTube Red.

The split makes a lot of sense when you consider how many people use YouTube for playing music for free despite a plethora of excellent streaming experiences like Spotify and Apple Music. A subscription to the Google Play-branded service will include "YouTube Music Premium" membership. The experience will include especially curated recommendations and playlists based on YouTube history as well as your current context (like location).

The ad-supported version of YouTube Music will be free, the premium service without ads will costs $9.99 a month.

"YouTube in general is where most music is consumed". If we convert American pricing to Canadian, it could cost about $15 or so per month (which includes YouTube Music).

YouTube launches new music streaming service May 22