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ABC Promotes 'Roseanne' and Product Placement Before Ad Buyers

17 May 2018

Twitter users were fired up in March when "Roseanne" made an apparent diss toward fellow ABC staple "Black-ish".

Jimmy Kimmel took some jabs at the success of ABC's "Roseanne" at its 2018 Upfront presentation.

In response to the Roseanne queries, ABC entertainment president Channing Dungey pointed out that only the pilot had actually featured the most politics, as Roseanne faced off with her liberal sister Jackie (played by Laurie Metcalf). In subsequent episodes, it delved much more on the "everyday trials and tribulations" of the Conner family. But Fox TV Group chairman and CEO Gary Newman and Walden said the show didn't have the right companion, which is why they passed on reviving it past year, THR reported.

ABC's other comedy veterans, "Fresh Off the Boat" and "Speechless", will move to Fridays. "We slept from Wheel to Kimmel", Roseanne says in the episode, after waking up from a nap in front of the TV with Dan. "We missed all the shows about black and Asian families", Dan said afterwards, referencing the two previously mentioned shows.

"So we're saying goodbye to Shondaland and going headfirst into Roseanne-istan with no exit plan". "There, now you're all caught up", Roseanne quipped in reply. Introduced as "beloved" by Dungey, The Rookie star (late of Castle) won the room when he acknowledged his niche fame: "If you don't know me, that's alright". "BUT "Roseanne" making people of color uncomfortable is NOT an issue, because of its the opinions of the characters?" I think they felt as though they were expressing the point of view of the Conners in what they would actually have said.

"It's not about anyone's position or a policy, it's really about what happens to a family when there's a political divide, which is something that I think the entire country can relate to and something we need to talk about", Gilbert said, according to Yahoo!".

Dungey reiterated that the network tries to be "as diverse and inclusive as possible" across all metrics, from race to gender to religion to economics.

"In a very amusing way, I think it allowed us, between the different, political views of Roseanne and Jackie, to address some issues that we think have been conversations at other family dining tables across the country".

Never afraid to shy away from complex social or political issues during its original run (1988-1997), when Roseanne was revived and brought back to ABC for a second go-around this year, it was back to politics nearly from the first frame.

But it was amusing to watch the rap star and host of the TBS game show "The Joker's Wild" get a little lost in a cloud of it. Snoop briefly performed some of his best-known songs before an audience of advertisers attending the Turner Networks' schedule presentation at Madison Square Garden's theatre.

ABC Promotes 'Roseanne' and Product Placement Before Ad Buyers