But today, the company has higher aspirations - including making its website a "destination for fashion", said Denise Incandela, head of fashion for Walmart's e-commerce operations in the United States. "This is an exciting time to join Lord & Taylor as we evolve our model and merchandise assortment to best meet customer expectations and shopping preferences".
The two are rolling out a new fashion shopping destination on Walmart.com in the coming weeks with the debut of more than 125 brands including Vince Camuto, H Halston and Tommy Bahama. In addition, apparel and accessories in a host of categories including women's, men's kids, shoes, handbags and jewelry are also included. Customers can shop by category, shop by brand, or draw inspiration from editorial stories. Orders $35 and up will be eligible for free two-day shipping.
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The luxury department store chain, which formally announced a partnership with Walmart late previous year, will earn a dedicated spot on the site's homepage, allowing it to market its extensive brand portfolio to the retail giant's estimated 100 million unique visitors every month, according to comScore data. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands".
Walmart Inc (NYSE:WMT) is planning to start selling upscale products from Lord & Taylor via its online store.
About Lord & Taylor Founded in 1826, Lord & Taylor is one of America's first department stores.
Hudson's Bay Co. on Monday announced that Vanessa LeFebvre has been named president of Lord & Taylor, effective May 22, reporting to HBC CEO Helena Foulkes.
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