However, unlike most sugary snacks, this particular product was promoted by Kim as an appetite minimising lolly - 'They're Appetite Suppressant Lollipops and they're literally unreal'.
Kim Kardashian West, one of the most-followed celebrities on social media in the world, has been heavily criticised for her involvement in promoting "appetite suppressant" lollipops to her millions of followers, many of whom are young girls.
Kardashian has yet to respond to the backlash and Flat Tummy Co. did not immediately respond to a Daily News request for comment.
Jameela Jamil took to Twitter to brand Kardashian West a "terrible and toxic influence on young girls", while eating disorder charity Beat told HuffPost UK it believes that widely promoting such products is "harmful". They're giving the first 500 people on their website 15% OFF so if you want to get your hands on some. you need to do it quick!
According to a May 16 report by Radar Online, actress Jameela Jamil, best known for her work on the NBC comedy series, The Good Place, lost her cool after seeing the advertisement on Kim Kardashian's feed. And to play with your kids. And to have something to say about your life at the end, other than "I had a flat stomach"'.
"I admire their mother's branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to", Jamil continued. "Eating is good for you, stop convincing people to literally starve themselves of food to get a flat tummy". "You bad and toxic influence on young girls", Jamil wrote. Another fan, sjmachurst, added: "This is terrible".
After Jameela saw the post focused on the Kardashians' weight, she set up an Instagram account called I Weigh, which urges women to count their weight in all the things that make them wonderful - like being a good friend, kicking ass at work, beating illnesses and being a feminist. "So with 1-2 pops per day, you'll have your hunger under control and cravings in-check", the product description reads.
'This disgusts me, ' Irish influencer Melanie Murphy, who struggled with an eating disorder for two years, wrote on Twitter.
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