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Snapchat is rolling out new AR shopping tools

19 April 2018

Under the new system, Snapchat users in the United Kingdom and U.S. can buy products via within the messaging and camera app.

Or the button can direct the user to purchase the advertiser's goods.

In February, Snapchat added the option to insert Giphy's library of animated GIFs into snaps; now, they can feature in lenses too.

'Candy Crush, ' Adidas and Clairol have tried the new lenses ads.

The Shoppable AR feature is a new augmented reality offering developed after the rollout of Snapchat's Sponsored Lenses service in 2015, which allows advertisers to create branded face filters.

Peter Sellis, Director of Revenue Product, said: "Shoppable AR Lenses give brands a new way to leverage our unique scale - more than half of the 13-34-year-old population of the U.S. plays with our AR Lenses each week on average - to drive real and measurable ROI, whether that's through sales, downloads, lead gen, or video views". This builds upon the existing Lens Studio platform that allowed for the creation of AR objects. Snap promotes commercially created lenses via Stories, while community lenses are highlighted in the Discover tab.

Snap is also announcing the Official Creator Program, which will reward top creators with extra promotion, technical support, and early access to new features and templates.

Creators can share their masterpieces by submitting a custom lens to Snapchat from Lens Studio, giving out special codes that can be used by others to unlock the lenses.

Snapchat is rolling out new AR shopping tools