Given that the disaster took place in the stand allocated to Liverpool fans, it naturally drew criticism for a series of notable parallels.
The red long-sleeved shirt features a large "96" on the reverse along with the phrase "What goes around comes back around" and the word "Karma" printed on the sleeve.
Louise Brookes, whose 26-year-old brother was killed in the accident pointed out that both of these statements were used by rival football fans who called Hillsborough "God's punishment" for the Heysel disaster in which 39 people, mostly Juventus fans died at a match against Liverpool in 1985.
Alison McGovern, the Member of Parliament for Wirral South, wrote on Twitter that she had "no idea what was behind" the shirt.
Some social media users suggested the number and wording could refer to singer Bob Marley, whose song What Goes Around Comes Around was remastered in 1996.
A British retailer has withdrawn a T-shirt from sale in its stores and online following complaints that its design could be associated with the Hillsborough soccer disaster.
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"How would people feel if it was their loved ones being mocked?"
One user @elabellaboo said: "The fact that it has provoked thought towards the Hillsborough tragedy is enough of a reason not to sell the product".
But others have said the shirt is nothing to do with Hillsborough. "But this is surely just a genuine mistake".
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