Readers using software to avoid seeing adverts are presented with a pop-up window, says the Financial Times, which asks them if they would like to use their computers' processing power for "calculations".
We're all getting pretty used to visiting news media websites, only to be told that they'd like us to turn our ad blocking software off.
"On the other hand, Salon is quite bullish on the use of blockchain technology and announced that it "[plans] to further use any learnings from this to help support the evolution and growth of blockchain technology, digital currencies and other ways to better service the value exchange between content and user contribution".
Still, it's unclear exactly how much Salon will make revenue-wise from its cryptocurrency activities.
To end the explanation, Salon makes a pitch that the "possibilities for [cryptocurrency] are limitless" including secure online voting, predicting the impact of climate change and finding alien life.
It's an alternative way for Salon to pay its costs, and - quite frankly - may turn out to be more attractive to some people than taking the risk of allowing ads to appear.
Starting Sunday, Salon began offering its readers with a new option - either disable ad-blocker or let us use your computer to mine cryptocurrency while viewing the website. As part of its plan to combat that trend, media company Salon is jumping on the cryptocurrency bandwagon. While Salon's mining might not lock your computer up, I still wouldn't want it running in the background, especially if I were away from a power outlet.
Salon is keen to stress that it will not install anything on the user's computer and the process, it says, will not give Salon access to personal information or files.
"We realise that specific technological developments now mean that it is not merely the reader's eyeballs that have value to our site - it's also your computer's ability to make calculations, too". A link with more info about that latter option takes visitors to this page, where they find out that this option allows the site to use "your processing power to mine cryptocurrencies to recoup lost ad revenue when you use an ad blocker". Recently, with the increasing popularity of ad-blocking technology, there is even more of a disintegration of this already-tenuous relationship; like most media sites, ad blockers cut deeply into our revenue and create a more one-sided relationship between reader and publisher.
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