While this could be Best Buy's doing given that numerous reviews violate its policy against "advertisements, "spam" content and offers", the removal of a lot of the reviews is likely down to Huawei itself, as it attempts to rectify the mistake.
In a private Facebook group, Huawei was requesting that users who put up a positive review on Best Buy will get a chance to beta-test the handset.
The firm hasn't addressed the posts made by those who were chasing the carrot of becoming a beta tester by posting specifically in the customer review section on Best Buy's site. Nearly all of the reviews are a solid 5-stars, saying it is the "unbeatable smart phone of the year", a "great new flagship phone", and even a device that "puts Samsung to shame".
Now Huawei wants to attract the customers by asking people to write a fake positive review for the un-released Huawei Mate 10 pro phone. This is a rather shady process by the company in order to promote United States sales, which have suffered as the company struggles to gain traction in western markets.
It is presumed that Huawei chose to do this in an effort to bolster the general rating of the phone prior to release in order to get more people to buy it. That said, a lot of language was directed toward what these non-users were looking forward to once they buy the device, though pledge-to-purchase ratios don't often approach close to 1 when support is highly conditional. How could people truly review something they've never tried?
Huawei is enduring a rough time of it as it attempts to crack the U.S. market.
Huawei doesn't have the most squeaky-clean reputation when it comes to its marketing and promotion tactics, but it looks like the company is stooping to particularly disappointing lows with its Mate 10 Pro. Well, unless Best Buy removes them. Yes, it's nearly impossibly hard to sell an expensive Android phone without going through the carriers, but I don't think fake reviews are the answer.
In good news, Huawei says that they picked 9 winners for this "beta" program of theirs. "We believe there is confusion around a recent social media post reaching out to recruit new beta testers". The phone has industrial design that's on par with Samsung or Apple, and the performance is best-in-class.
Do you think Huawei's tactics could mislead shoppers in the US? While there are reviews from beta testers with extensive knowledge of the product, they were in no way given monetary benefits for providing their honest opinions of the product.
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