Fewer people aged between 12 and 24 are regularly logging into Facebook, eMarketer's upcoming report on United Kingdom digital users will show later this month.
eMarketer predicts that the number of US Facebook users under 12 (below the minimum age for registering on the site) will drop by 9.3% this year, while the number of users between 12 and 17, and 18 and 24 will decrease by 5.6% and 5.8% respectively. It's also forecast that use among this group is likely to fall to 81.5 per cent by 2021.
In 2018, close to 43 percent of United Kingdom social network users will log onto Snapchat, that's more than double its penetration rate from three years ago.
Facebook is losing end-users among teens and young adults, according to eMarketer's report on United Kingdom digital users. Snapchat's popularity with teens and young adults rose significantly since the platform first launched in 2011.
Mr Zuckerberg said "video and other public content have exploded on Facebook in the past couple of years", meaning there is "more public content than posts from your friends and family". "The challenge and opportunity for Snap is how to appeal beyond that core youth demographic".
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