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Amazon's Alexa comes to cars, wearables and fitness devices to follow

13 January 2018

While the company did not launch any major new products, the company did announce its intention to jump onto the smart speakers and voice assistant bandwagon. The additional vehicle features will give auto owners ready access to Alexa and make use of the services that the digital bot is programmed to dispense.

"With more connected home devices introduced each year, it can be a challenge to make sure they all remain interconnected", said Ryan Craig, senior manager, internet of things global strategy and partnerships.

The goal of the new website is to put gadgets from Nest (Google parent company Alphabet's smart-home unit) and the Google Assistant front and center, according to Bloomberg. We went hands-on with the new device at CES 2018, and here's what we thought. Alexa is being integrated into more and more devices, such as light switches and smoke detectors, so that there is potentially something in every room of your house that's always listening, waiting to respond to your voice commands.

Google showed a lot of support in the Z-Wave Alliance booth, being part of many demonstrations there.

But these smart products can - and sometimes do - support multiple assistants.

"Cortana hasn't made enough headway to stave off an aggressive, growing Alexa in business contexts at this point", he said. Considering that Amazon is now leading in the category of smart home appliances, Google has taken drastic measures to prevent Alexa from moving forward. For example, you can preheat your oven by saying, "Alexa, tell Geneva to preheat the upper oven to 350". Because the company's secure standing as a smartphone powerhouse ensures it will have the volumes needed to drive marketplace adoption, the lack of compatibility announcements at CES didn't seem to raise much questioning of its long-term ability to compete for the next wave in user interface. But manufacturers aren't taking the chance that they'll be left behind if one or the other assistant becomes dominant.

The search giant is also reportedly planing to allow purchases with Assistant.'s Alexa voice assistant is the early leader and could spur up to $12 billion in Amazon sales in 2020, Stifel, Nicolaus & Co analysts projected this week.

Apple hasn't been prominent this year, either. Today, three years later, 16% of Americans own a smart speaker.

Neither Amazon nor Google is forcing exclusive deals, hardware executives say, with the understanding that consumers may prefer a different assistant in different settings.

Amazon's Alexa comes to cars, wearables and fitness devices to follow