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Amazon launches Prime membership in Singapore to attract customers

06 December 2017

Amazon have launched Prime in Singapore offering free delivery on millions of products along with streaming media benefits. They will also enjoy access to gaming benefits with Twitch Prime, at no additional cost.

Singapore Prime members are also entitled to unlimited free global shipping on orders above S$60 from Amazon US.

Singapore will be the first country in Southeast Asia, and 16th globally, to launch Amazon Prime. This is just the beginning.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

Forrester senior analyst Xiaofeng Wang noted that Amazon made a splash when it first launched its Prime Now services in Singapore and has made improvements to the service since then, as in the early days, it was unable to fulfill the two-hour delivery promise and had limited product categories and options.

So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US. These are unique offerings that Amazon can provide to the market that its local competitors do not yet provide, she added.

Speaking to The Straits Times in a phone interview on Tuesday (Dec 5), Amazon Prime International's vice president Jamil Ghani said that more benefits will be added over time for Prime membership in Singapore. "In addition, with the attractive loyalty program offerings and promotions that Amazon is offering, consumers will be willing to give Amazon another shot", said Wang.

The Prime membership here will cost $8.99 per month.

Twitch Prime: Free in-game loot, like exclusive characters, boosts, and skins, in games including Blizzard Entertainment's Hearthstone, Ubisoft's Assassin's Creed Origins, and Digital Extreme's Warframe, plus full games from indie developers.

Prime members in Singapore can try all of the benefits of Amazon Prime for free for 30 days. But for a limited period, it will go for $2.99 a month, although Amazon did not specify for how long. Since 2005, Prime has been focused on making customers' lives better every day. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.