Even local restaurants will be participating in Small Business Saturday, which is a great way to keep fueled while finishing all that Holiday Shopping.
"We need it", said Tracey Brazil, owner of Castaways Consignments. "We hope people think about that". "And without small businesses, you don't have that uniqueness that makes your town stand out".
There will be a festive gathering at Castaways Consignments offering refreshments like orange juice, cookies and even some quiche.
"I think it's important to support our merchants", she said. The downtown culture draws in locals who shop to support the Harrisonburg community.
"I started out on my dining room table, and so many people still remember coming to my house over on Charleston Square", Jackson said.
Puentes said the staff at the store is like family, which extends out to the customers as well.
Community members had the opportunity to support local businesses.
Nicci Brooks; Manager at Fireweed Baby Boutique : "Small Business Saturday is really important to us because we are locally owned, our owner, she is from here, this is her community, this store is her baby, and just us being able to give back to our local community is really important to us".
Michelle Brown, the owner of Flagler Beach Gift Shop, said that she was highlighting items made by local crafts makers, such as handmade bracelets and earring sets, as well as candles - scented like the beach or pumpkin souffle.
"We're attentive and we work harder for our customers", Freitas said.
"They're stopping in and at the very least seeing what we have to offer and who we are".
The mom and pop shops involved say Small Business Saturday is about more than consumerism, it's about revitalizing downtowns in communities around the country.
Kathy's Kandies employee Tori Mullen said getting the word out means business for them.
Brown said that she was seeing increased foot-traffic at her shop on Saturday, and customers hailed from elsewhere, including Atlanta, North Carolina, Texas, Ohio and Pennsylvania.
After taking the selfie, they can post it to Main Street Hanford's Facebook page with the hashtag #shopsmall. The more revenue a business takes in, the more labor is created.
"It been great, a lot of people going Downtown buying unique gifts that they can't find at the big box stores", said Papu Rincon, founder/owner of fourOsix. "I hope everybody comes downtown to see us".
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