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Tencent will publish PUBG in China

22 November 2017

Tencent has won the right to publish PlayerUnknown's Battlegrounds in China, but will adjust content to meet "socialist core values".

A couple of weeks ago, The State Administration of Press, Publication, Radio, Film and Television in China has deemed that the game "deviates from the values of socialism and is deemed harmful to young consumers".

After much tip-toeing and deliberation, Bluehole has finally teamed up with Tencent to bring PlayerUnknown's Battlegrounds to China.

Tencent, however, is going to have the game modified, saying it "will make adjustment to content. and make sure they accord with socialist core values, Chinese traditional culture and moral rules".

In its latest statement, the company said it would highlight the spirit of teamwork and fair competition from PUBG and ensure it delivers "healthy, positive cultural and value guidance, especially for underage users". This is similar to the situation we saw with Counter Strike: GO in China where Perfect World had to remove and edit some elements of the game prior to official launch. More information about game changes is expected to come soon.

Tencent will operate the game in the region. A significant number of PUBG's most prolific cheaters are reported to have originated from China, and a lack of servers in the country means Chinese players can be found across the world.

Tencent will publish PUBG in China