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Apple Buys AR Headset Company Vrvana For $30 Million

22 November 2017

While providing AR support in iPhone's through ARKit, the company Steve Jobs built has never publicly revealed its plans to build a dedicated headset but if they have indeed acquired Vrvana they've just bought a company that's sole product was exactly that. Totem's custom lenses that provide a significantly wider field of view than competitors displays were a hit. TechCrunch has an excellent record on announcing Apple acquisitions.

By acquiring Vrvana, Apple has once again proved that it sees a great future in augmented reality. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year.

The acquisition of the startup bodes well for the AR headset by Apple anticipated for 2020, which is said to be a completely independent gadget with its own working framework. VRvana says that the headset is an "extended reality" gadget, which implies it takes from both increased reality and virtual reality innovation. Totem turns out to be a superior system to such technologies as it can overlay fully opaque, true color animations on top of the real world rather than the ghost-like projections of other headsets, which cannot display the color black. This allows the headset to do what it calls "seamless blend" transitions between VR and AR environments.

Apple Buys AR Headset Company Vrvana For $30 Million
Apple Buys AR Headset Company Vrvana For $30 Million

The headset also features "inside-out" tracking which means that cameras are used to track the user's position and surroundings while Infrared detects hand movements. This could be one reason why Apple is taking the AR tech so seriously.

Apple seems to have declined to comment on the reports, but a number of Vrvana employees have relocated from Montreal to Apple facilities in California.

Apple Buys AR Headset Company Vrvana For $30 Million