That's not to say that Amazon is going to take that sort of comparison lying down and in an attempt to up their stock they have announced the production of a brand new The Lord of The Rings series for their streaming service.
The series, based on J.R.R. Tolkien's fantasy novels, will serve as a sequel to Fellowship of the Ring, the first chapter in the famous trilogy in which Frodo Baggins and his diverse group of eight companions set out on a journey to destroy the all-powerful ring and save Middle-Earth from the Dark Lord Sauron.
Now, Amazon is looking for a dramatic show that could be a hit globally, much like HBO's popular fantasy series "Game of Thrones".
The move also comes four months after the Tolkien estate and Warner Bros - the parent company of New Line Cinema - settled an US$80-million lawsuit.
Lord of the Rings is huge, yet people we left feeling a little bit cheated after Peter Jackson's subpar Hobbit trilogy.
Speaking about the project, Head of Scripted Series at Amazon Studios, Sharon Tal Yguado, said: "The Lord of the Rings is a cultural phenomenon that has captured the imagination of generations of fans through literature and the big screen".
The Lord of the Rings TV series was also confirmed by Matt Galsor, a representative for the Tolkien estate and trust.
Deadline reported that Amazon shed around $250 million United States dollars to win the rights to the famous Tolkien series. All production costs - including development, actors, and the editing - will be separate, and are expected to come in around $100-150 million (about Rs. 653-979.8 crores) per season.
Given the speculated franchise value of the Lord of the Rings TV series, there's no doubt Bezos is getting more and more aggressive about producing high-quality content to increase Amazon Prime's viewership.
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