The smartphone will be offered in two variants - 3GB RAM with 32GB storage for INR 10,999 and 4GB RAM with 64GB storage for INR 12,999. Both variants come in two colours: Black and Desert Gold. It is powered by the mid-range octa-core Qualcomm Snapdragon 625 processor along with 4GB LPDDR3 RAM.
The smartphone features a 5.5-inch full HD display with 2.5D glass on top and pixel density of 401ppi.
One of the highlights of the smartphone is the dual rear camera setup.
Now, the company has announced the Billion Capture+ in the Indian market starting from Rs. 10,999. India's largest online retailer expects the smartphone to capture 7-8% share of its largest category, which accounts for over half of its sales, by Q3 2018.
Upon inspection of the images, we can clearly visualize that the dual cameras are placed horizontally alongside LED Flash. It will provide No Cost EMI option and also give away discounts on some debit/credit cards. "We now have a very sharp focus on quality within the Flipkart Billion team, about 20% of the team just focuses on quality, which works even better than branded products", added Bansal. Users can also expand the inbuilt storage up to 128GB using a microSD card. The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart customers' reviews. Otherwise, this smartphone comes with the usual features such as a 4G VoLTE, Wi-Fi, Bluetooth 4.2, GPS, USB Type-C and a rear-mounted fingerprint sensor. For selfies, it comes with 8MP front camera.
TOI reports that the brand was born after Flipkart's research found that there was a high level of dissatisfaction that existed among consumers despite a range of various products being already present in the market.
The smartphone will be based on the stock Android Nougat operating system and will feature dual cameras at the back. Hrishikesh Thite, category head, Billion said customers' major pain points in a smartphone centered around battery, camera, storage which is what they've addressed in the phone. The company is also claiming it will have 130 service centres for its phones in over 125 cities in the country.
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