That's where all the ordering actually happens, so you're not actually doing much with the Facebook app beyond finding a restaurant and tapping your preferred delivery option.
Seamless, one of the largest food delivery services in the US, is not one of Facebook's launch partners for food ordering. Instead of competing directly with other food ordering services, Facebook is partnering with several industry players on this effort, including EatStreet, Delivery.com, DoorDash, ChowNow, Olo, Zuppler, and Slice.
Facebook (NASDAQ:FB) is rolling out the ability to order food straight through its website. "We're combining options from a number of restaurants and food ordering services, so you don't have to search through multiple places and eat what you want, in just a few taps", Alex Himel, vice present of the local team at Facebook, said in a release.
Facebook said it has partnered with restaurants including Chipotle Mexican Grill Inc, Jack in the Box Inc, Five Guys and Papa John's International Inc. "People already go to Facebook to browse restaurants and decide where to eat or where to order food, so we're making that easier".
If you don't have an account, you can sign up directly from the Facebook app.
In addition, you'll be able to read reviews from friends about the restaurant in question, to help you make your decision.
Users should find the new delivery option in the latest Facebook app as it rolls out to desktop, Android and iOS devices in the US now. There's certainly some work necessary to link all these restaurant pages with the services they use (and businesses can opt out of displaying the food ordering feature if they wish).
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