Samsung's very own digital assistant, Bixby, hasn't exactly been well-received; it faced quite a number of delays and isn't quite up to par to its competition. On the other hand, the company's chief technology officer Rhee In-jong who used to lead the development of the digital assistant's English and Korean versions will now be the head of the smartphone development. However, the tech company will replace the head of the Bixby department and might roll out the digital assistant's new version next week. He had previously worked for Ericsson and Samsung's smartphone research center.
Comparing to other existing virtual assistants such as Google Assistant and Siri, Bixby is not really performing up to par with its rivals.
Now the Korea Herald reports Samsung is set to release version 2.0 of Bixby, with significantly improved features. The issue is believed to be the company's language barriers and lack of necessary data between Samsung's Korean and United States headquarters. So if Bixby 2.0 is ready in time for a Galaxy S9 debut it will need to bring a lot more a lot sooner to the virtual assistant table; of course Samsung could opt to not allow the Google Assistant on its next flagship phone, thus force people to get more familiar with Bixby.
"We will supplement the incomplete parts of Bixby 1.0 at Bixby 2.0", Dong-jin said.
According to reports, the South Korean smartphone and electronics products manufacturer will unveil the new version of the Bixby digital assistant during the company's developer conference that will be held in San Francisco on October 18. Viv is a global artificial intelligence platform comprised of former Apple employees who generated Siri AI assistant which was purchased by Samsung previous year. The virtual assistant was recently made available globally with over 200 countries including India.
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