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Gucci pledges to go fur free in 'huge game-changer'

12 October 2017

Italian label Gucci will stop using fur in its designs from 2018, joining a growing number of fashion houses looking at alternatives amid pressure from animal-rights activists and changing consumer tastes.

"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values", Bizzarri said. "I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said.

The brand is also joining the Fur Free Alliance, which 'is an global coalition of 40 animal protection organizations working together to end the exploitation and killing of animals for fur.' It is also auctioning off any fur products that it still owns, with proceeds going to an Italian animal rights group, LAV, and the Humane Society in the US.

The luxury brand will also become part of the Fur Free Alliance, an global group which promotes animal welfare and fur alternatives in the fashion industry.

The new decision by Gucci comes after fellow Italian brand Armani announced in 2016 that it would no longer feature fur in its collections. The brand also announced that they will announce a charity auction of remaining animal fur items, with proceeds benefiting the aforementioned charities.

Burberry was targeted by protesters during London Fashion Week over its continuing use of fur in its collections.

The Human Society said the fur-free policy includes mink, coyote, raccoon dog, fox, rabbit and astrakhan.

HSI's president, Kitty Block, branded the company's move as "compassionate".

Simone Pavesi, manager of animal free fashion for LAV, said: "Gucci's decision will radically change the future of fashion".

Gucci has become the latest fashion house to ban all use of fur in its clothing and accessories. But campaigners say there are 75m animals in fur farms globally, often kept in tiny cages and suffering disease, injuries and stress.

Gucci pledges to go fur free in 'huge game-changer'