Soap company Dove is apologizing for a Facebook ad it says "missed the mark in representing women of color thoughtfully". "We are committed to representing beauty of all ages, ethnicities, shapes and sizes".
It shows the black woman peeling off her t-shirt and revealing a white woman underneath her skin.
PERSONAL CARE BRAND Dove has issued an apology for a Facebook advertising campaign that had been branded "racist".
The cosmetics company said it "deeply regret (s)" the offence caused, admitting the images "missed the mark".
"We deeply regret the offense it caused", the brand tweeted.
The image has since been removed, but not before some users caught a screenshot.
Previously, it ran an advertisement showing women of different colour that created the suggestion white women were clear than balck women.
In 2011, the Unilever company was accused of racism after a black woman was pictured stood by the "before" image in an advert and the white woman was by the "after", with another woman, possibly Latino, standing between the pair.
Some pointed to other questionable Dove marketing, like a self-tan moisturizer for "normal to dark skin", which got the brand in trouble in 2012, and again in 2015. The ad was accused of suggesting the white skin was the best.
Dove critics on Twitter said the new ad resembles racial sanitizing ads of the past.
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