An electronic billboard near the StubHub Center in Carson, California, the temporary home of the Los Angeles Chargers, will display anti-NFL messages during the team's upcoming three-game homestand.
Macrae's message on the online fundraiser page included fans of the Oakland Raiders and St. Louis Rams, whose teams will or have already left their cities.
The billboard is the brainchild of Chargers fan Joseph Macrae, who raised over $10,000 for the project with a GoFundMe campaign aimed at holding the National Football League and team owners accountable for relocating franchises away from longtime supporters.
He saw photos of the actual billboard - on the 405 Freeway south, just west of Main Street facing the east side, a couple miles from StubHub Center - posted on social media Wednesday morning. "This is your chance", MacRae wrote on the GoFundMe page.
MacRae's plan isn't to bash the Chargers, instead, he's using the messages on the billboard to bash Roger Goodell and the NFL.
MacRae also added that he doesn't have anything against any fans in Los Angeles who chose to embrace the Chargers. This is one of five images that will be up for three weeks on the digital billboard.
"To all of the LA Charger fans out there, I have no beef with you - seriously", MacRae wrote.
"If anything we should be uniting so that Dean sells the team and the Chargers have a real chance at success!" "There is no reason for there to be any animosity between us".
Joseph MacRae did not plan to release images of his anti-NFL billboard until Sunday. "Roger Goodell keeps talking about how 'painful" relocation is for the NFL. Roger Goodell makes 34 million dollars a year and could care less about the people in San Diego, Oakland or St. Louis'.
MacRae raised a total of $10,490 to help pay for the billboards.
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