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Flipkart announces annual 'Big Billion Days' sale on Sept 20-24

09 September 2017

Flipkart is targeting a two to three times growth in sales during its Big Billion Day (BBD) festive season sale, compared to past year, the company's senior director of business development Smrithi Ravichandran said on Thursday.

Amazon said it has more than doubled its seller base from past year to over 220,000 sellers, increased the number of products that are eligible for delivery under its Amazon Prime subscription service to 7 million. The first salvo has already been fired by Flipkart, which has announced its flagship sale Big Billion Days starting from September 20 to 24. The dates for other sale events of other players like Amazon, Paytm, Snapdeal, etc. are yet to be finalised. Individuals say that it is offering the festival sale in the country.

Rival Amazon, which has committed to invest $5 billion in India, will once again be looking at the festive season sales as a way to overtake Flipkart in terms of market share.

That would imply that Flipkart is aiming to touch sales of around Rs 6,000-9,000 crore (about $1-1.5 billion) during the five-day event this year.

Even the fact is that you all are going to get the Discounts on products through exclusive partnerships with leading brands in few categories.

Flipkart said the BBD sale will offer up to 90 percent discount on products across all categories with insane deals at prices never seen before, bringing best-value deals to help customers buy more while paying less, the statement said.

Also, unlike previous year, when Flipkart was under tremendous pressure to pull off a successful BBD in order to raise more funds, the Bengaluru-based online retailer finds itself in a position of strength with enough financial firepower to keep Amazon at bay. As an industry-first, Flipkart for the first time will offer consumers the option to choose EMIs on debit cards across top banks in the country.

In October previous year, Flipkart co-founder Binny Bansal had taken a swipe at Amazon, saying that the American e-commerce giant had misjudged customers' needs during the festive season sale by focusing on the sale of groceries, which helped inflate Amazon India's sales numbers. Flipkart has launched a host of new features to take on Amazon, including buy-now-pay-later, EMI for debit card purchases.

Flipkart announces annual 'Big Billion Days' sale on Sept 20-24