Roku ROKU, +0.00% will now have its own branded service available on Roku devices for free. The platform announced its first programming move Wednesday by launching its new movie streaming channel, "The Roku Channel". But Roku says it plans to have, on average, about half of the ads per programming hour compared with traditional TV.
Roku made deals with studios including Lionsgate, Metro-Goldwyn-Mayer (MGM), Sony Pictures Entertainment and Warner Brothers, for the new channel. Movies to be shown on Roku Channel include Ali, The Karate Kid, and Legally Blonde. Loading it up will present the viewer with access to hundreds of movies, which they can watch for free thanks to each of them being ad-supported.
Roku said the channel will also feature content from some of its publishing partners such as American Classics, FilmRise and Popcornflix.
Roku has announced the launch of its own channel, one that is, appropriately, called 'The Roku Channel.' This channel provides free movies for all Roku users located in the USA, though it is supported by advertisements. Anderson said that The Roku Channel would help consumers find content from publishers who might otherwise get lost in a catalog of over 5,000 channels.
"There is tremendous opportunity for our content to be viewed on the Roku platform", Danny Fisher, CEO at FilmRise, said in a statement. Other publishers often do use Roku's advertising platform, but may also opt to sell some of their inventory themselves.
The Roku Channel is not the first such ad-supported channel on Roku devices, and consumers are likely to stumble across the same titles elsewhere as well.
If you access your Roku device and can't see the new Roku Channel, don't worry, it's coming. All the platforms offer people an easy way to access streaming content, like Netflix, Hulu and Sling TV. For example, Apple promotes iTunes, Google pushes Google Play Movies & TV and Amazon does with its services Amazon Video and Prime Video. Roku, on the other hand, is quite happy selling us media boxes, sticks, and even TVs.
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