Two of France's biggest luxury conglomerates LVMH and Kering have joined forces to establish a charter to protect the wellbeing of their fashion models and to ban size zero. This comes as a response to criticism that the industry encourages anorexia.
Unlike the French law, the charter also will apply to the worldwide Kering and LVMH brands with runway collections presented in Milan, London and NY.
While the French law set to take effect October 1 requires both male and female models to present a health certificate obtained within the previous two years, LVMH and Kering said their charter would shorten the time frame to six months of the job.
CEO of Kering, François-Henri Pinault, has said that the company would like to move quickly and react strongly so that things really change.
Two of France's multinational fashion giants, LVMH and Kering, have collectively agreed to stop using ultra-thin models in catwalk shows and events.
2017 has witnessed some of the most noteworthy measures taken up by the industry bigwigs to keep a check on the health of models who stretch far too much while making their mark in the industry. The French law initially included a minimum body mass index requirement, but it was removed after lawmakers deemed the doctor's certificate an adequate safeguard.
This is a scathing attack on the idea of desirable thinness and unattainable beauty ideals, that models have had to strive to achieve.
In a joint statement, Kering & LVMH said: "Respecting the dignity of every man and woman is at the heart of both groups' values".
Size 32 in France corresponds to XXS or size 6 in Britain, and size 0 in the United States.
Models aged 16 to 18 will not be allowed to work between 10pm and 6am and must be accompanied by a guardian or chaperone who is housed with them during jobs. "The well-being of models is of great importance to us", said Antoine Arnault, board member of LVMH and son of owner Bernard Arnault.
Kering's brands include Gucci, Yves Saint Laurent, Stella McCartney, Alexander McQueen and Puma.
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